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Bodysmith Fitness Training – Columbia, SC
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The Problem
Bodysmith Fitness Training – “Before”
Bodysmith Fitness Training is a prime example of a business that has an amazing product, but was getting little to no exposure in the community. With a poor website and an anemic social media presence, Bodysmith Fitness needed that extra push to send them to the next level. As with many business owners, Josh had previously hired a freelance web developer who failed to deliver the site Josh wanted. Turnaround time was slow, the product was not up to par, and Josh knew that he needed a strong website to complement his fast-growing business.
I met with Josh Smith, owner, one day in April 2012 and we discussed all the options for his business venture. I could tell immediately that Josh has passion for his business, and that translated into excellent results for his clients, and excellent testimonials that he’d been recording over the months. Not only that, Josh had amassed a wealth of valuable fitness information, workout guides, even professional cooking videos – but with no place to put them.
We decided that an upgraded website was a must-have, but Josh also understood how important it is to be found online when someone searched for a personal training program. We sat down and figured out the most popular search terms, and built the website so it would show up for those terms when people searched for him on Google, Yahoo and Bing. Josh would in the meantime continue to collect more testimonials, make more videos, and write more content for the site. To make this work, we decided the website had to be member-based – those belonging to his program would get a username and password to access the permium member videos and instructional documents. [/one_half] [one_half_last]
The Solution
Bodysmith Fitness – Today
Within three weeks, the new website was complete, and Bodysmith Fitness members were able to login and access all the videos and awesome content that Josh prepared for them. As an ongoing project, Josh continues to provide members with fresh new material to keep them motivated, healthy, and on track with their fitness goals. Posting new content to the website is easy, thanks to the training we provided him early on in the process. Members regularly check the site for updates, and are quick to take advantage of any special offers that Josh shares with them.
As for results, the new website is definitely doing its job. With a 294% increase in web inquiries, Josh’s classes are quickly filling up, to the point that he has hired another personal trainer to handle the overflow – and plans to hire more in the future.
Thanks to our search campaign, when people search for a personal trainer in Columbia, Bodysmith Fitness is one of the first sites that comes up. We’ve also grabbed top spots for other fitness related searches, to make sure as many people as possible can find Bodysmith. As a result, total traffic to the website has increased more than 4,000% from the previous site.
Today, Bodysmith Fitness has expanded even more. In August of 2012, Josh moved from his current location to a new, bigger facility. As part of his increased space, he is hiring new trainers, offering new programs and classes, and growing his business beyond what he ever thought possible. We’ve also expanded his online offerings – a full shopping cart was added to offer special discounted kettlebells, Bodysmith T-Shirts and other items. A membership forum was added to help members encourage each other and share workout tips and strategies, and in the near future we’re planning more growth as he takes on the challenges of an expanding business. If you’d like to get in the best shape of your life, get in touch with Bodysmith today.[/one_half_last] 